Post by mamunur22 on Feb 3, 2024 5:53:26 GMT
We spoke to four tourism industry experts to get a first-hand account of their vision about the sector’s digitization, new technologies, and innovation. Curious about their opinions? Read on. Tourism and marketing trends Keeping abreast of what’s happening in the travel industry is vital for staying up-to-date on what’s happening on the ground to detect trends and meet travelers’ expectations. The best approach is to go straight to the source and get expert opinions. That’s why we carried out a recent round of interviews with professionals from across the European travel and hospitality industry to know their perspective about some of the latest tourism industry topics. Tourism trends: Four keys from four experts CEHAT: “Cultural change, the lack of awareness, and externalizing services are the primary challenges for business people.” CEHAT interview. Digitization and tourism marketing trends.
Our first interviewee was Ramón Estalella, the Secretary-General of the Spanish Hotel and Tourism Lodging Alliance (Confederación Española de Hoteles y Alojamientos Turísticos-CEHAT). We talked about the degree of digitization in the hotel sector, where Ramón noted Telegram Data that we find ourselves with a very “heterogeneous” landscape that’s tough to generalize. He indicated there are two obstacles that business people face in this spectrum: Cultural change, even more challenging in organizations that have a family-style structure (60% of them). Lack of knowledge when it comes to tools and technology. They’re not sure what they need or acquire products that don’t solve their problems. How do you solve the problem? He clarified that “the best way is to externalize services in a way that lets experts evolve in conjunction with the technology to avoid assuming those costs internally.” ARTIEM: “You need to have a clear idea of what your brand is like and how to translate that to the digital world.” We also wanted a first-hand account from hoteliers, and so we decided to sit down for a tourism business interview with Víctor Mayans, Marketing Director of ARTIEM Hotels. We wanted to ask him how they managed to digitize their brand and not lose their essence or differentiating traits along the way.
ARTIEM: digitization and tourism marketing trends For ARTIEM, the process behind digitization has gone hand-in-hand with offline. However, their main concern was to transmit the brand experience using digital channels successfully. Víctor Mayans noted that “It’s fundamental you have a clear idea of what your brand is like and how to translate that to the digital world from how they browse on your website and what it conveys, the content you offer, the experiences you can have, and the trust you transmit. If I could talk about an obstacle, it would be to unfurl everything in order and on time without losing its essence.” They have similarly placed great importance on measuring performance and controlling the ROI for every tactic. He also added that “executing without measuring and improving doesn’t do very much. That’s why integrating measurement tools like Analytics or DataStudio, along with PowerBI that help you control KPIs while integrating them with customer satisfaction and sales metrics, is fundamental.” What are his keys for the near future? For him, they’re clearly: A robust CRM that gathers quality data. Full adaptation to mobile devices. Authentic experiences.
Our first interviewee was Ramón Estalella, the Secretary-General of the Spanish Hotel and Tourism Lodging Alliance (Confederación Española de Hoteles y Alojamientos Turísticos-CEHAT). We talked about the degree of digitization in the hotel sector, where Ramón noted Telegram Data that we find ourselves with a very “heterogeneous” landscape that’s tough to generalize. He indicated there are two obstacles that business people face in this spectrum: Cultural change, even more challenging in organizations that have a family-style structure (60% of them). Lack of knowledge when it comes to tools and technology. They’re not sure what they need or acquire products that don’t solve their problems. How do you solve the problem? He clarified that “the best way is to externalize services in a way that lets experts evolve in conjunction with the technology to avoid assuming those costs internally.” ARTIEM: “You need to have a clear idea of what your brand is like and how to translate that to the digital world.” We also wanted a first-hand account from hoteliers, and so we decided to sit down for a tourism business interview with Víctor Mayans, Marketing Director of ARTIEM Hotels. We wanted to ask him how they managed to digitize their brand and not lose their essence or differentiating traits along the way.
ARTIEM: digitization and tourism marketing trends For ARTIEM, the process behind digitization has gone hand-in-hand with offline. However, their main concern was to transmit the brand experience using digital channels successfully. Víctor Mayans noted that “It’s fundamental you have a clear idea of what your brand is like and how to translate that to the digital world from how they browse on your website and what it conveys, the content you offer, the experiences you can have, and the trust you transmit. If I could talk about an obstacle, it would be to unfurl everything in order and on time without losing its essence.” They have similarly placed great importance on measuring performance and controlling the ROI for every tactic. He also added that “executing without measuring and improving doesn’t do very much. That’s why integrating measurement tools like Analytics or DataStudio, along with PowerBI that help you control KPIs while integrating them with customer satisfaction and sales metrics, is fundamental.” What are his keys for the near future? For him, they’re clearly: A robust CRM that gathers quality data. Full adaptation to mobile devices. Authentic experiences.